The Story
Zahra is a floral boutique dedicated to offering a range of flowers and products crafted from flower extracts, including natural skincare essentials and aromatic scents for perfumes and shower gels. Embracing the concept of beauty, Zahra sees nature as the ultimate embodiment of beauty, with flowers encapsulating its essence.
The Challenge
The name 'Zahra,' meaning 'flower' in Arabic, perfectly embodies the brand's focus on beauty. Centered around flowers, Zahra expresses its naturally beautiful and soft personality, staying true to the essence of beauty, and that was what we were aiming for in creating its personality."
The Character
To visually express this character, we embraced a creative concept where the word 'Zahra' is crafted in calligraphic style with its original arabic letter 'زهرة', resembling an open rose. Featuring soft curves and a beautiful contrasting color palette of deep dark blue for depth and vibrant raspberry color for beauty, our design captures the essence of Zahra's naturally beautiful and soft personality.
