The Story
"Ommi" is a shop that provides care products to babies with a caring service to mothers. So they aim to show a good loving spirit to their customers while providing them with the top quality products that they deserve.
The Challenge
The word "Ommi" is the the arabic word for "Mother", and according to their story, the key word representing them is care, so the caring archetype was the chosen personality to highlight their identity. Accordingly the logo had to give off that vibe.
The Character
To handle the challenge, a subtle yet creative concept was created, using the Arabic word for "Ommi" ( أمي) to create the shape of the caring arms of a mother, embracing her peacefully sleeping baby, giving a feeling of love and safety. Soft feminine colors were used to furthermore highlight this feeling.
