The Story
"Kreate" is an architecture firm with a modern approach, their motto is "The design isn't perfect when there is nothing more to add, but when there is nothing more to remove". Their designs are based upon the simple, elegant and practical modern geometric style.
Less is more
The main approach was to create a brand identity based on basic geometric shapes, so the mood board was primarily inspired by modern architecture that utilize the same concept. The result was simply 2 intersecting triangle creating the letter "K" for the icon.
The Color Palette
3 colors where used for the color palette, purple for creativity, turquoise for a modern vibe, and royal blue for professionalism.
