The Story
Hybrid is an Egyptian game production studio that focuses mainly on action and adventure games.
The Challenge
As a startup brand full of talents in a worldwide competing market, hybrid needed an identity that shows its challenging powerful spirit while highlighting its Egyptian origins.
The Character
We decided to use a figure that represents the company, a hybrid as the name suggests, so we decided to go for a mythic creature. Between the Egyptian identity and the powerful impression, the griffin was perfect, where the eagle head links to the Egyptian eagle, and the lion body in an assertive position gives vibes of strength.
