The Story
"Hayah" (Arabic for life) is a foundation the provides counseling sessions and programs, their vision is to help build a better more healthy society, through providing anyone who aims to build himself with the help needed to go through the journey of self improvement.
The Challenge
Hayah requested an Arabic logo, that says "balance, harmony, and professionalism", while giving of a calm elegant vibe.
The Character
A calligraphic logo was specially tailored for them, with a semi square overall form - for balance, parallel swift curved lines - for harmony, Sharp edges and calm professional colors- for professionalism. While using the unique capabilities of Arabic calligraphy to give of the elegant vibe.